The North Coast Redwood Interpretive Association (NCRIA) is a 501(c)(3) corporation established to assist California State Parks as a Cooperating Association. It is dedicated to providing a spectrum of eduational and interpretive opportunities in seven parks regarding cultural heritage and natural history that inspire, provoke, and promote increased enjoyment, understanding, and protection of the redwood region. The Association's Goals and Objectives are defined in its Strategic Plan, formulated in 2002.

The NCRIA operates stores located atTolowa Dunes, Jedediah Smith Redwoods, Prairie Creek Redwoods, Humboldt Lagoons, Patrick's Point, andFort Humboldt State Park Visitor Centers. Nature Store sales, On-line sales,donations, memberships, and special events generate funding for development of interpretive facilities such as visitor centers, improvement of interpretive programs and equipment, design and construction of exhibits, displays, training opportunities, and publications of informative pamphlets, park maps, and brochures.